Digital Account Executive
Company: Nexstar Broadcasting
Posted on: January 9, 2021
It's fun to work in a company where people truly believe in what
they are doing!Do you want to work for an industry leader in
digital media? Are you passionate about creating unique client
solutions through digital media? WKBN/WYTV/WYFX/MyYTV is looking
for innovative, creative, talented, and customer-oriented sales
professionals with knowledge of digital media. We are looking for a
business development professional to grow and maintain our digital
media revenue. If you have this background, we want to talk to you.
WKBN offers the best product mix in digital advertising in the area
with award winning products and leading local websites, WKBN.com,
WYTV.com, MyValleyTributes.com, MyValleyDeals.com and
MyValleyDining.com. Assist in the growth of our additional digital
products such as video and display advertising, search engine
optimization and marketing, OTT and more.The Digital Account
Executive must demonstrate a passion for digital advertising and
possess a creative and dedicated approach to uncovering new digital
media opportunities with local clients. The Digital Account
Executive (DAE) will report to the station Digital Sales Director
and will be responsible for aggressively pursuing digital media
advertising sales to local businesses. The DAE will sell our local
suite of digital products including but not limited to wkbn.com,
wytv.com, myvalleytributes.com, myvalleydeals.com, and
myvalleydining.com. The DAE will also work directly with our
Internet Digital Specialist on account management of other digital
accounts.Principal Duties & Responsibilities:
- Generate new leads by making cold calls, calling on inactive
accounts, prospecting new business opportunities while maintaining
strong relationships with existing accounts.
- Identify and understand the clients' advertising needs and
develop ideal marketing solutions.
- Create and deliver customized sales presentations in person,
via phone and/or via webinars.
- Drive sales growth within assigned territory.
- Meet or exceed sales goals by utilizing creative resources to
- Provide creative and innovative solutions for customers
utilizing industry trends, selling techniques and digital product
- Understand competitors; continue education and awareness of
digital media trends.
- Ability to obtain customers by cold calling, networking,
prospecting, and successful negotiations.
- Ability to make decisions and solve problems, while
collaborating with teammates, utilizing all resources
- Strong oral, problem solving, communications, writing,
negotiation and presentation skills.
- Must be well organized, display a professional demeanor, exude
high energy and show attention to detail.
- Must be a confident, flexible, multi-tasker, and be able to
work independently.Education/Experience: Bachelor's degree
preferred. 1+ years of Digital or Media Sales experience preferred
and demonstrate sales methodologies.Training/Equipment:
Comprehensive working knowledge of digital media, internet
properties, inventory, and sales tools.Work
Environment/Mental/Physical Requirements: Must be able to juggle
multiple tasks from multiple sources at one time and will work on
multiple projects simultaneously in a fast paced office
environment. Some travel may be required on an occasional
basis.NOTE: This job description contains the basic requirements
for the position and is NOT intended to be a complete list of
responsibilities; other duties may be assigned.If you like wild
growth and working with happy, enthusiastic over-achievers, you'll
enjoy your career with us!
Keywords: Nexstar Broadcasting, Youngstown , Digital Account Executive, Other , Youngstown, Ohio
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