Account Executive
Company: Nexstar Media Inc.
Location: Youngstown
Posted on: April 26, 2024
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Job Description:
Are you looking for an exciting career move that has unlimited
financial potential, great benefits and works with a variety of
local businesses? Media Sales with Nexstar Media Inc. in
Youngstown, Ohio; WKBN-TV, WYFX-TV, WYTV and MyYTV have an
opportunity for an experienced salesperson. We are looking for a
solution-oriented, digital savvy and confident individual to join
our team. Self- motivation, creativity and tenacity will make you a
success in this field, this individual will sell television
commercials and digital campaigns to local and regional
advertisers. Candidate must be proficient in Microsoft Office
skills including Word, Excel, PowerPoint, and digital terminology.
They must be used to using a CRM. Knowledge of any advertising
sales, Comscore, Nielsen Wide Orbit and Matrix are helpful but not
necessary. A positive and willingness to learn attitude is
mandatory. Sells comprehensive media solutions to local and
regional accounts in a geographic territory to achieve sales
targets and maximize revenues. You will represent 4 TV stations and
2 websites plus additional digital solutions. Principal Duties &
Responsibilities: --- Identify, develop, and expand existing and
new client relationships and key accounts. --- Maintain close
communications at various stages in the sales cycle including
account updates, weekly projections and forecasting of future
advertising. --- Conduct research on target markets and trends and
adjusts sales strategy accordingly. --- Ensure clear understanding
and interpretation of client needs, and recommend appropriate
solutions, in order to meet requirements. --- Develop short- and
long-range plans for revenue growth. --- Negotiate advertising
rates, create oral & written presentations; generate packages. ---
Monitor accounts receivables. --- Research, analyze and monitor
competitive media for new leads. Specialized
Knowledge/Skills/Abilities: --- Knowledge of online/digital and
interactive advertising tools in order to advise advertisers and
peer advertising sales representatives on the effective use of
online/digital and interactive advertisements. --- Strong problem
solving, communications, writing, negotiation, and presentation
skills. --- Must be well organized, display a professional
demeanor, exude high energy, and show attention to detail. --- Must
be a confident, flexible, multi-tasker, and be able to work
independently. Education/Experience: bachelor's degree preferred
with an emphasis in Business/Marketing or Communications. Sales
related experience preferred. Training/Equipment: Strong MS Office
skills including Word, Excel, and PowerPoint required. Work
Environment/Physical Requirements: A valid driver's license, state
mandated automobile insurance and an acceptable driving record are
also required. NOTE: This job description contains basic
requirements for the position and is NOT intended to be a complete
list of responsibilities; other duties may be assigned. *
EOE/MINORITIES/FEMALES/VETERANS/DISABLED.* Apply online at
http://www.wkbn.com/about-us/work-for-us
Keywords: Nexstar Media Inc., Youngstown , Account Executive, Other , Youngstown, Ohio
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